Thursday, May 28, 2009

Melrose Jewelers: The Adventures Of Keanu Reeves And The Rolex DateJust Turn-o-Graph

It is the craving for adventure and ofcourse inherent courage, which makes a man capable of conquering the world. The aptitude for adventure and the fortitude to prevail is what binds Keanu Reeves and the Rolex DateJust Turn-o-graph. Unrelenting determination to achieve and to find its rightful and well-deserved place among the scores of watches out there, the Rolex DateJust Turn-o-graph epitomizes the core qualities that have driven Keanu Reeves to dizzying heights of success. Yet another masterpiece from Rolex- the Rolex DateJust Turn-o-graph symbolizes true quality and incredible craftsmanship. Patience, passion and the resolute will to perform are [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 27, 2009

Melrose Jewelers: A legendary Alliance- Rolex And Canadian Yatch Association

Apart from having a long history of manufacturing flawless watches Rolex has been associated with sporting events and organizations that stand for and promote remarkable talent, unsurpassable determination and outstanding achievement. Rolex, a world class brand name has a proud history of funding exceptional individuals and organizations that share its zest for redefining skill and setting a whole new definition of perfection. Among the various events and organizations Rolex supports is the Canadian Yachting Association. Rolex has been actively supporting this incredible organization right from 1986. Rolex supports an annually held CYA program along with the Rolex Awards Banquet. [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 26, 2009

Melrose Jewelers: A Book Solely Dedicated To Rolex Watches Launched By John Goldberger

An obsession with perfection is aptly suited when it comes to the premium range and quality offered by Rolex watches. The ever increasing popularity of the brand further contributes to the apt tagline.
Rolex’s brand operations which are simply huge to say the least has 28 affiliates all over the world. Rolex has made its presence felt in more than 100 countries where more than 4000 watchmakers are committed round the clock to come up with the finest quality Rolex watches.

Rolex popularity has once again been heightened by the launch of a famous book solely dedicated to this famous [...] Read More at Melrose Jewelers


- Written by John Lavitt

Monday, May 25, 2009

Melrose Jewelers: Rolex Advertisement Set In WWII A Favourite Among Canadian Air Force Pilots

is one of the most long-standing luxury watch brands in the world. Their luxury watches have been an object of desire for more than 50 years now. Right from their celebrity endorsements to product launches, there is nothing regular or run off-the-mill when it comes to the classy brand, Rolex.

Rolex has always been renowned for its classic and unusual advertisements. One of the oldest Rolex advertisements dates back to December, 1941. If an individual goes through the archive of Rolex advertisements, it is easy to figure out the fact that Rolex was swift enough to trigger its marketing process in the right direction, [...] Read More

at Melrose Jewelers

- Written by John Lavitt

Friday, May 22, 2009

Melrose Jewelers: Rolex Watches To Be The Grand Prize At Mad Hot II Event

There is something distinguished and classy about Rolex watches. Any individual who is worth his salt will sport a Rolex watch. The elegance of a Rolex watch can only be matched by a dance form which is as refined as ballet.

Therefore the coming together of this elegant watch with an equally elegant dance form is not a wonder and has attracted the attention of a large number of people across the country.

The famous event MAD HOT II is an annual fundraising gala, which is hosted by The National Ballet of Canada. There is a pretty good reason why this [...] Read More

at Melrose Jewelers

- Written by John Lavitt

Thursday, May 21, 2009

Melrose Jewelers: Which Rolex Watch Would Suit the Canadian Prime Minister Stephen Harper: The Rolex Datejust

To choose the right kind of watch for the most influential politician in Canada might seem like a superhuman task, but Rolex makes it uncomplicated. The Rolex Datejust would be the most subtle, classic and suitable watch for Stephen Harper. Harper is the first ever Canadian prime minister to be elected from the Conservative Party, which happened courtesy of the unification of the Canadian Alliance and the Progressive Conservative parties. The Rolex Datejust is also a unique piece because its inception was in 1945, the 40th anniversary of Rolex. Both Stephen Harper and the Rolex Datejust are first of [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 20, 2009

Melrose Jewelers: Rafael Nadal Wins Fifth Consecutive Monte Carlo Rolex Masters Title

Tennis world’s number 1 Rafael Nadal won the Rolex sponsored Monte Carlo Rolex Masters Title defeating Serbian Novak Djokovic in the final by 6-3 2-6 and 6-1. Nadal has once again proven his mettle and shown the world of tennis that he is here to rule. Rolex has also been known for its superiority in selling watches and unarguably is the brand to supersede in terms of watch sales and popularity. This victory helped Nadal take his undefeated streak to 27 games at the 1000 Clay Court ATP World Tour Masters Tournament. Rolex has had a splendid streak of selling classic watches and having the best [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 19, 2009

Melrose Jewelers: Fans of the Rolex Stainless Steel Daytona: Incredible!

The Rolex Stainless Steel Daytona has a lot of admirers, especially in celebrity circles. Names like Elle Macpherson, Danielle Lloyd, Francesco Totti, Tara Reid and John Mayer swear by the Rolex Stainless Steel Daytona and have been spotted wearing the watch on many occasions. It should be noted that all of them reside in different spheres of influence, but the one thing that binds all of them together is the love and appreciation that they have for the Rolex Stainless Steel Daytona. This is because of the Daytona’s endearing features such as the self-winding chronometer.

Celebrities and their obsession for [...] Read More at Melrose Jewelers



- Written by John Lavitt

Monday, May 18, 2009

Melrose Jewelers: Saddam Hussein’s Rolex To Be Auctioned: $150,000 Opening Price

Before being deposed by American forces and executed by his people, Iraqi Dictator Saddam Hussein was known for his love of luxury, clearly represented by his custom-made, diamond-studded gold Rolex watch. Unlike the majority of Hussein’s loot, the Rolex watch did not end up in the hands of the American military. Instead, Saddam’s right-hand man Haitham Wahaib is putting the Rolex up for auction, along with other valuables, in order to raise $4500,000 for Iraqi schools. But how did Wahaib end up with the Rolex in the first place? Although his tale appears incredulous on the surface, it is [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 15, 2009

Melrose Jewelers: Eric Clapton’s 1971 “Albino” Rolex Daytona Sells For $505,000

Rolex is the new champion in the auction house, certifying the watch company’s legendary position as the creator of the highest quality wristwatches. On April 23, 2008, an ultra-rare 1971 “Albino” Rolex Daytona, formerly owned by rock n’ roll legend Eric Clapton, sold at Sotheby’s “Important Watches Auction” for $505,000 including buyer’s premium. Although it was expected to fetch $100,000-$150,000 by watch experts, the Rolex Daytona broke all records when it sold for over half a million dollars once the dust had settled.

Created by Rolex in 1971, the watch is nicknamed the “Albino” Daytona because the background and subsidiary [...] Read More at Melrose Jewelers



- Written by John Lavitt

Thursday, May 14, 2009

Melrose Jewelers: Zara Phillips, the Queen’s Granddaughter, is the New Face of Rolex

Realizing the unique connection between Rolex and Royalty, Zara Phillips, the granddaughter of Queen Elizabeth II of England, has signed a contract to be the new face of Rolex watches. The Rolex watch chosen for Zara Phillips to endorse is the classic Rolex Oyster Perpetual Lady-Datejust. An elite equestrian who attained the title of Eventing World Champion in 2006, Phillips will receive £100,000 pounds and three free watches to appear in advertising for the Swiss watchmakers. The first Rolex advertisement-featuring Phillips appeared in Vanity Fair, which is a further display of the great value placed by Rolex in the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, May 13, 2009

Melrose Jewelers: Which Rolex Watch Does The Dalai Lama Wear?

Yes, it is true. The Dalai Lama, the spiritual leader of Tibetan Buddhism, wears a Rolex watch, and he has worn a Rolex ever since he was a boy.The challenging question to answer is what kind of Rolex watch the Dalai Lama has worn and maintained for so many years. In the pictures of the Dalai Lama wearing the Rolex watch, only the back of the bracelet is evident.

According to the accepted tale, the American President Franklin Roosevelt gave the Rolex watch to the Dalai Lama. It is a known fact that Franklin Roosevelt wore a Rolex Day-Date. At [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 12, 2009

Melrose Jewelers: Vince McMahon’s Presents: Rolex Watches For Ric Flair and Shawn Michaels

Impresario Vince McMahon, the Chairman of World Wrestling Entertainment and the Czar of professional wrestling in America since the 1980s, presented champion wrestlers Ric Flair and Shawn Michaels with Rolex watches. As Wrestling 101 reported in April of 2008, “Vince McMahon gave Ric Flair and Shawn Michaels Rolex watches. Both watches were inscribed with “24,” with Flair’s saying “To Be the Man,” and HBK’s saying “You Gotta Beat the Man.” Classy move by Vince.” Giving the Rolex watches revealed that McMahon could overcome his past resentments and feuds. In November 2001, Ric Flair returned to WWF after an 8-year [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, May 11, 2009

Melrose Jewelers: Bruno Meier is the New Head of Rolex, Ending Heiniger Era

In an emailed statement on December 20, 2008, Rolex Group, the Swiss watchmaker, named Finance Director and respected ZKB baker Bruno Meier as head of management after Chief Executive Officer Patrick Heiniger resigned. As respected as the Rolex watches the company makes, the resignation of Patrick Heiniger came as a major surprise, ending almost half a century of leadership under the Heiniger family. Heiniger replaced his father Andre in 1992 who was the first executive to lead the company since the brand was created by Hans Wilsdorf in 1908. With Meier’s ascension to the top post, it will be [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 8, 2009

Melrose Jewelers: Rolex Continues To Underwrite the Rita Hayworth Gala for the Alzheimer’s Association

Continuing the support it has given since 2003, Rolex underwrote the entire cost of the Rita Hayworth Gala for the Alzheimer’s Association, which took place at the Waldorf Astoria Hotel in New York. Attendees at this year’s event included Dan Ackyroyd, Ivana Trump, Bryant Gumbel and Deborah Norville. Since 2008 marked the 25th anniversary of the gala, which was started by Princess Yasmin Aga Khan to honor the memory of her mother, actress Rita Hayworth, the star-studded event was nothing less than inspiring in 2008. With no expense spared with the support of Rolex, the party raised millions of [...] Read More at Melrose Jewelers

Wednesday, May 6, 2009

Melrose Jewelers: Benicio Del Toro Plays Che Guevara, a Revolutionary with a Rolex

In Stephen Sodebergh’s new film Che, Academy Award winning actor Benicio del Toro wears a Rolex to accurately portray Marxist revolutionary Ernesto “Che” Guevara. Over four hours in length, Che combines two films, Che Part 1: The Argentine and Che Part 2: Guerrilla, into one massive epic. Che wore a Rolex GMT Master, and the actor wears the same classic Rolex watch in the film. Previously, Benicio Del Toro and Stephen Sodebergh teamed up to make Traffic, and they both walked away with Oscars for Best Supporting Actor and Best Director, respectively. As for the watch, Rolex launched the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, May 5, 2009

Melrose Jewelers: The Sexy Secret: Brad Pitt and Rolex Watches in Japan

There is no question that superstar actor Brad Pitt loves Rolex watches. He wears them in his movies, like the Ocean Trilogy and Mr. & Mrs. Smith, and he wears Rolex watches in his private life. Brad Pitt, however, has a sexy secret, and it has nothing to do with Angelina Jolie or Jennifer Aniston. For several years, Brad Pitt appeared in Rolex Advertisements in Japan for the luxury goods company, Evance. These print and video spots, splashed across billboards and constantly running on television in the Japanese market, are nothing like his American and European fans have ever [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, May 4, 2009

Melrose Jewelers: Singer Mark McGrath Has The Rolex Logo Tattooed On His Back

Singer-songwriter Mark McGrath of the hit band Sugar Ray is so passionate about his Rolex Submariner that he had the Rolex logo tattooed on his back. The former host of Extra TV from 2002 to 2008 and a guest judge on American Idol, Mark McGrath is a Hollywood party boy who truly enjoys the fruits of his fame. Whenever he is out on the town in Los Angeles, hitting the hottest clubs and the most exclusive parties, he is always wearing his Rolex Kermit. The Rolex Anniversary Submariner (16610LV) is known as the Rolex Kermit. In 2003, Rolex released [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, May 1, 2009

Melrose Jewelers: Lance Armstrong and His Rolex Embrace Fatherhood and the Tour De France

Is there any athlete in the world whose endurance and strength of character reflect the quality of a Rolex watch than seven-time Tour de France champion Lance Armstrong? A Rolex connoisseur with a preference for both the Rolex GMT Master II and the stainless steel Rolex Daytona, Armstrong has overcome testicular cancer not only to return to cycling, but also to embrace fatherhood again. Before Christmas, Armstrong happily announced to the press that his beautiful girlfriend Anna Hansen is pregnant. Armstrong told the Associated Press, “Anna and I are thrilled to confirm that we are expecting in June. We [...] Read More at Melrose Jewelers.

- Written by John Lavitt