Thursday, May 14, 2009

Melrose Jewelers: Zara Phillips, the Queen’s Granddaughter, is the New Face of Rolex

Realizing the unique connection between Rolex and Royalty, Zara Phillips, the granddaughter of Queen Elizabeth II of England, has signed a contract to be the new face of Rolex watches. The Rolex watch chosen for Zara Phillips to endorse is the classic Rolex Oyster Perpetual Lady-Datejust. An elite equestrian who attained the title of Eventing World Champion in 2006, Phillips will receive £100,000 pounds and three free watches to appear in advertising for the Swiss watchmakers. The first Rolex advertisement-featuring Phillips appeared in Vanity Fair, which is a further display of the great value placed by Rolex in the [...] Read More at Melrose Jewelers

- Written by John Lavitt

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