Friday, July 31, 2009

Melrose Jewelers: Ushering In A New Dawn: Rolex Aids The Popularity Of Motorsports Racing

Rolex Backed with a history that almost looks like a legend has eternally been pursuing the aspect of attaining perfection. This particular aspect has in turn been the driving force behind shaping the operations of the world renowned Swiss brand, Rolex. Taking on the role of becoming the most integral sponsor of the Grand-Am Rolex Sports Car Series, Rolex has aided its development and its tremendous growth. Back during the end of the 1990s the lack of adequate sponsorship had almost led to the crumble of the entire motorsports racing industry in the United States. However the shift of the structure and the functional framework of the American racing organization allowed new sponsors to come forward and support the racing tournaments.
Free from the retrains of hesitancy and discouraging speculative thought, Rolex came forward to become an active part of the racing car industry. Now supporting the Grand-Am Rolex Sports [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, July 30, 2009

Melrose Jewelers: Ascension of a Champion: Bernard Leonard wins the AJGA Flossmoor Junior Open

Rising to take on the role of the elemental force that drives forward the most eminent golfing events in the world, Rolex has helped in the transition of the game to an extremely popular event. A bond that was forged when Rolex first presented a Rolex watch to the legendary Arnold Palmer in 1967 has only grown stronger. Over the many years Rolex has become important part golf in America and has aided the process of its development in the United States. From venturing out to become a principal partner for events like the Masters to taking on the role the official timekeeper for events like the Solheim Cup, Rolex has played an essential role in American golf.

Collaborating with the AJGA to create several tournaments for young golfers, Rolex helps in the formative development of many golfers. The primary aim was to develop the sport itself by improving the [...] Read More at Melrose Jewelers



- Written by John Lavitt

Wednesday, July 29, 2009

Melrose Jewelers: Headstrong Ability: Team Beyer At The Rolex Series

The dawn of the motorsports racing industry in America came with the support of Rolex. Now completing almost a decade in sponsoring the motor sports racing events in the United States, the world renowned Swiss brand Rolex has played a fundamental role in transforming the racing as a sport in America. The Grand-Am Rolex Sports Car Series in the years of its existence has become an arena that brings skilled racers to the forefront of achievement. Even though the races that form a part of the Grand-Am Rolex Sports Car Series have some of the most talented racers competing in them sudden change of circumstances can have a great impact of the performance as well as the final position secured.
The multitude of racing teams at the Rolex Series combine the best of technology with the best talent to make a formidable concoction that would manage to outrival all the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, July 28, 2009

Melrose Jewelers: Forging a New Dream: United States Trio in the Rolex Rankings

A dream to stand as equal was seen as a defiance of the patriarchal system and prevented women from following a passion that surged deep within the soul. However the will to be able to follow a dream triumphed over obsolete notions and other hindrances and paved the w ay for women every where to pursue the aspect of individualistic perfection. Fifty years back the concept of holding an international golfing challenge for women would have been rebuked upon and would have found no sponsors. Nevertheless the innate quality of a brand like Rolex to sponsor exceptional talent and propound the aspect of perfection completely disregards the differences drawn on the basis of class, race and most of all gender. As a part of its global design of inspiring individuals everywhere, Rolex sponsors a number of international golfing challenges around the world that acts as a platform for the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, July 27, 2009

Melrose Jewelers: Did Super Agent Ari Emanuel Give Orlando Bloom his Rolex Datejust?

There is a rumor flying across Hollywood that Endeavor’s Ari Emanuel played against the grain of his tough-as-nails reputation in a moment of extreme generosity and gave his $10,000 Rolex watch to rising star Orlando Bloom after the actor admired it. Was Ari Emanuel trying to steal Bloom away from agent Kevin Huvane at CAA? Did this classic moment between an agent and an actor actually happen or is it just more Hollywood hot air?

To place everything in context, Ari Emanuel is the brother of President-Elect Barack Obama’s new Chief-of-Staff Rahm Emanuel, and a founding partner of the Endeavor Talent Agency. Emanuel is loyal to his Rolex Stainless Steel Oyster Turn-O-Graph Datejust with the Blue Dial. Mark Wahlberg is one of Emanuel’s biggest clients and the producer of HBO’s Entourage, which is based on his experiences as a star. Wahlberg based the character of superagent Ari Gold, played by [...] Read More at Melrose Jewelers


- Written by John Lavitt

Friday, July 24, 2009

Melrose Jewelers: Future Vision: Rolex Road to Clinic Program

From its origin till date the world leader in creating the finest watches, Rolex has propounded the aspect of realizing the potential of human will and the capacity of determination. Most of us possess the knack or even the will to perform the extraordinary; what merely lacks is the sense of direction. A fact that Rolex had comprehended and in accordance with the ambition of transforming the entire society in all possible aspects it creates a host of initiatives. These initiatives serve a dual purpose of honing talent while simultaneously offering individuals a system of beliefs and values. The implausibility of creating a world class women’s sailing regatta does not hold true and now with the rise of sailing as world class sport many skilled women sailors have astonished the sailing world with their extraordinary vigour and deftness. The strongest and most revered philosophies are merely words if the [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, July 23, 2009

Melrose Jewelers: Rolex Sponsors Federation Equestrian International 2009

Sports is an integral part of any culture. Be it any country, sports always manage to find a special place in the history of its culture. This is probably, the reason why most sports championships, conducted on international level find a large audience all over the world. Giant consumer brands and iconic luxury brands also perceive international sports events as an ideal opportunity to promote their brands by sponsoring them. In lieu of sponsoring varied sports events, these brands get to publicize and promote themselves both to the audience in the stadium and the ones [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, July 22, 2009

Melrose Jewelers: Loyal to Luxury, Matt Damon Wears and Gives Rolex Watches

Matt Damon believed in Rolex in the beginning, and such loyalty has remained even beyond the marketing deals of his successful film series. No matter what kind of watch the producers give Jason Bourne, Matt Damon wears a Rolex in his private life and gives Rolexes as incredibly generous gifts. But even Amazon.com knows Jason Bourne should be wearing a Rolex as expressed in a review of the last film on the Amazon site that, “with careful attention to detail and a plot that works like a Rolex, Ultimatum’s unrelenting pace never feels overblown.” The comparison makes perfect sense [...] Read More at Melrose Jewelers

- Written by John Lavitt

Tuesday, July 21, 2009

Melrose Jeweleres: French Open Champion Ana Ivanovic Signs Contract With Rolex

Joining tennis icons Roger Federer and Andy Roddick, beautiful French Open Champion Ana Ivanovic signs a worldwide endorsement contract with Rolex, the leading Swiss watchmaker. As the only female tennis player chosen by the Geneva-based watchmaker, Rolex will employ Ana in their advertising and as an ambassador of their philanthropic and sporting ventures. Ranked #1 in the world by the WTA for nine consecutive weeks in 2008, Ana Ivanovic displayed her mettle as a top tennis player in 2008. Beyond tennis, Rolex respected Ana Ivanovic’s appointment by the United Nations as the Unicef National Ambassador for Serbia in September [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, July 20, 2009

Melrose Jewelers: Future Vision: Rolex Road to Clinic Program

From its origin till date the world leader in creating the finest watches, Rolex has propounded the aspect of realizing the potential of human will and the capacity of determination. Most of us possess the knack or even the will to perform the extraordinary; what merely lacks is the sense of direction. A fact that Rolex had comprehended and in accordance with the ambition of transforming the entire society in all possible aspects it creates a host of initiatives. These initiatives serve a dual purpose of honing talent while simultaneously offering individuals a system of beliefs and values. The [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, July 17, 2009

Melrose Jewelers: Retaining a Paradise: Rolex and its Environmental Endeavours

Leaders the world over have been given the tremendous task of setting up a way that the world follows. It is not enough to just gloat in the aura of importance and value while the rest of the world falls prey to its own aspect of extreme indulgence. Rolex is regarded by the world as a foremost name in the world of premium watches however the hundred years its been in existence it has played a vital role in the augmentation of human endeavour by supporting a number of sporting and cultural activities around the world. The core ambition [...] Read More at Melrose Jewelers

- Written by John Lavitt

Thursday, July 16, 2009

Melrose Jewelers: Tide of Evolution: Rolex and the Canadian Yachting Association

The days of Rolex being regarded as merely a premium watch manufacturer have disappeared as Rolex has for many decades now been a harbinger of change and progress.

Partnering many organizations to further the cause of exceptional men and women everywhere, Rolex ambitiously tries to further the cause of talent. Sailing in one such event that Rolex has had a long association with. In the years of its operation Rolex has been sponsoring many sailing events that give exceptional talent a chance to showcase their skill and hone their talent. Rolex has proudly been involved in creating many landmark [...] Read More at Melrose Jewelers

- Written by John Lavitt

Wednesday, July 15, 2009

Melrose Jewelers: Rolex Oyster Neptune: A Distinct Movement

A beacon, an inspiration or a new way to life itself, Rolex has transformed itself from a mere brand to a name that brings forward the passion of craftsmanship of human ingenuity and utter dedication in attaining the highest forms of perfection.

The founding father of Rolex, the legendary Hans Wilsdorf had always believed that honesty was more integral to attaining an aspiration rather than just banking upon the aspect of distinct thought. Rolex as a brand is known through out this vast planet not just for its watches but also because of the wide range of activities it [...] Read More at Melrose Jewelers



- Written by John Lavitt

Tuesday, July 14, 2009

Melrose Jewelers: Margaret Atwood And Oyster Lady Perpetual; Entertaining Generations

The crowning jewel in the illustrious achievements of Rolex is the way it has managed to get generations after generations to get hooked on to the sensational watches that it offers. For anyone in any field the first major challenge is to reach the top and then the perpetual challenge is to stay there. As a matter of fact usually staying at the top comes across as a bigger challenge than reaching there. Hence, what separates legends from others is their ability to not just reach the coveted top slot put stay put there. This is precisely where Rolex [...] Read More at Melrose Jewelers

- Written by John Lavitt

Monday, July 13, 2009

Melrose Jewelers: The subliminal Truth of Dance: Chan Hon Goh ambassador for Rolex

Dancing is an art that defies expression, perception, understanding and sometimes even gravity. This world has seen many exceptional dancers that have mesmerized audiences everywhere with the fluidity of their movement and dexterity of their unfazed rhythm. For many years now Rolex the true master of creating the finest watches has been involved in a multitude of activities that promote the exceptional skill and talent of individuals. From organizing and creating sporting events to supporting the cultural pursuit of arts and culture Rolex sponsors an array of events that encompass all aspects of human endeavour and passion. Dance is [...] Read More at Melrose Jewelers

- Written by John Lavitt

Friday, July 10, 2009

Melrose Jewelers: Tide of Evolution: Rolex and the Canadian Yachting Association

The days of Rolex being regarded as merely a premium watch manufacturer have disappeared as Rolex has for many decades now been a harbinger of change and progress.

Partnering many organizations to further the cause of exceptional men and women everywhere, Rolex ambitiously tries to further the cause of talent. Sailing in one such event that Rolex has had a long association with. In the years of its operation Rolex has been sponsoring many sailing events that give exceptional talent a chance to showcase their skill and hone their talent. Rolex has proudly been involved in creating many landmark [...] Read More at Melrose Jewelers


- Written by John Lavitt

Thursday, July 9, 2009

Melrose Jewelers: A legendary Alliance- Rolex And Canadian Yatch Association

An obsession with perfection is aptly suited when it comes to the premium range and quality offered by Rolex watches. The ever increasing popularity of the brand further contributes to the apt tagline.Rolex’s brand operations which are simply huge to say the least has 28 affiliates all over the world. Rolex has made its presence felt in more than 100 countries where more than 4000 watchmakers are committed round the clock to come up with the finest quality Rolex watches.

Rolex popularity has once again been heightened by the launch of a famous book solely dedicated to this famous watch [...] Read More at Melrose Jewelers


- Written by John Lavitt

Wednesday, July 8, 2009

Melrose Jewelers: A Book Solely Dedicated To Rolex Watches Launched By John Goldberger

An obsession with perfection is aptly suited when it comes to the premium range and quality offered by Rolex watches. The ever increasing popularity of the brand further contributes to the apt tagline.Rolex’s brand operations which are simply huge to say the least has 28 affiliates all over the world. Rolex has made its presence felt in more than 100 countries where more than 4000 watchmakers are committed round the clock to come up with the finest quality Rolex watches.

Rolex popularity has once again been heightened by the launch of a famous book solely dedicated to this famous watch [...] Read More at Melrose Jewelers


- Written by John Lavitt

Tuesday, July 7, 2009

Melrose Jewelers: Discovering a Novel Way: Rolex in Canada

When Rolex was brought to life way back in 1905 by Hans Wilsdorf it was always attuned to the need of the society to move towards excellence. Recognized throughout as a premium watch brand, Rolex has now become synonymous with the leading the cause of humanity. In accordance with its principal of promoting the pursuit of cultural expression, a new standard of sporting ability and inspiring the world to move forward in as a collective entity towards the future, Rolex supports a number of initiatives. Rolex as a part of Canada has always followed a different part towards attaining [...] Read More at Melrose Jewelers


- Written by John Lavitt

Monday, July 6, 2009

Melrose Jewelers: At the Helm of Re-creating History: Roger Federer in the Finals

Greatness or the ability to transform into a true champion rests on only the aspect of the ability of the mind to stay focused on the desire. Icons are born only when they choose to lead the world in a way the world has never seen before. Rolex is admired around the world only due to the fact that is dares to go where no others will and even while doing so revolutionizes the human society.

But furthering its own ambition is not the only objective of Rolex; it also chooses to assist individuals that shown a determined vision [...] Read More at Melrose Jewelers


- Written by John Lavitt

Friday, July 3, 2009

Melrose Jewelers: Her Last Present: Guy Ritchie Gives Madonna a $100,000 Rolex

Before their divorce in October, Guy Ritchie celebrated the 50th birthday of his wife Madonna by giving her a $100,00 vintage Rolex Masterpiece watch. At the huge party Guy Ritchie threw for Madonna in August, nobody knew the couple was on the verge of separating. In fact, they might not even have known that their marriage rapidly was coming to a close. As Central Park Gossip reported: “Superstar Madonna’s hubby Guy Ritchie has made sure his wife is on time for all her birthday appointments, he’s bought her a $100,000 Rolex watch to celebrate the day. The movie maker [...] Read More at Melrose Jewelers


- Written by John Lavitt

Thursday, July 2, 2009

Melrose Jewelers: Jacques Villeneuve And Rolex Thunderbird - Racing Ahead Of Time

The thrill of speed is like an addiction not many people can handle. Only a few have the ability to combine the thrill with a sense of duty and the need to play it safe. Jacques Villenveue knows that the racing tracks are washed in a lot of adrenaline and his mastery behind the steering wheel channels his course through this exhilarating event. The Rolex Thunderbird is also a blazer on the tracks like Jacques and alike the racer it can set the pulses racing too.

Jacques was literally born on the racing tracks. His father is a former [...] Read More at Melrose Jewelers



- Written by John Lavitt

Wednesday, July 1, 2009

Melrose Jewelers: Double Delight: Rolex Launches The Rolex Submariner Two Tone Watches

Rolex is a name that has long been associated with a performance that redefines precision. To own a Rolex is not only a matter of immense pride but also an exclusive experience which it offers to its wearer. It provides a savoir-faire that is unparalleled. A Rolex is not merely a name in luxury but it is also a privilege of a few. Rolex knows this and its constant endeavor is to offer to its clients a range as varied as it can get but Rolex makes sure that it doesn’t compromise on quality for the sake of excelling [...] Read More at Melrose Jewelers


- Written by John Lavitt